If you've ever wanted to start your own CBD business, then you've come to the right place. In this article, I will go over 4 things to never do when starting a CBD business. The things to never do are simple, but some might skip over them and not realize it.

There are different ways to start your own CBD business. You can have a storefront, sell online only, sell at farmer’s markets, or just sell to your friends and family, and any other connections you make along the way.

With today’s environment, most people are opting for online only because the costs are lower and the risk isn’t as high as when you own your own storefront.

Whatever you choose to do, we’ll explore 4 things to avoid when starting a CBD business.

There’re a few things you need to do before you begin browsing manufacturers. I know it’s tough to hold your excitement, but you must have a solid plan in place before you get to the finish line.

First off, you need to decide on what types of products you want to sell. With the oversaturated market of CBD companies, it’s extremely important to choose products that will stand out from the crowd.

Tinctures and topicals are popular, but there are ways you can make them more unique and sought after. We’ll discuss the different ways later on.

Secondly, you need to have an idea of how you want to present your product. Do you have a logo already, or at least a name?

Do you want to put your tinctures in boxes? What about the packaging for topicals and other products?

Next, a great plan on how to get your product noticed will put you on top, and quickly if it’s successful. This could be the most important step because even if you think you have the best looking packaging and products on the market, they could go nowhere if you don’t have a plan for getting them in front of the masses.

There are a lot of CBD companies out there now due to CBD’s extreme popularity. This allows a lot of competition, which leads to lower prices and better deals.

Because of this, it’s very important that you find a company who doesn’t have too high of an MOQ.

Now, when I talk about MOQ, I’m talking about the minimum price you have to pay per SKU, or in total. If you want a tincture, for instance, you might pay a minimum amount for each mg level you want manufactured.

Some have it to where you just have to pay a certain minimum dollar amount, regardless of how many SKU’s.

Whatever the case is, it’s easy for companies to offer lower MOQ’s now because of the current supply, so do some research before you dive head first into the first company you find.

Unless it’s Terpfusion CBD, who offers a low MOQ of $,1000 per SKU and will work with you every step of the way from raw ingredients to finalized products.

CBD Tinctures, CBD topicals, CBD softgels. These are the top 3 CBD products you’ll come across time and time again. Everyone has them. Everyone uses them.

This isn’t a bad thing, of course. With a little design and packaging finesse, it’s possible to make a decent penny from tinctures and topicals.

However, if you really want to stand out, try to think up a product that is a little more unique. Maybe it’s a massage oil with herbs from the town you live in, specially flavored gummy worms, or lemon infused CBD honey. Whatever it is, developing a unique product can help you reach a different market to enhance your business.

There are too many resources out there for cheap labor, or by using a manufacturer’s in-house designer to not have a decent logo and design.

If you’re going to spend at least $1,000 on a product line, it’s important to spend the time and money on creating a good logo and label design.

When you start a CBD business, it’s important to figure out who your target market is.

Let’s say you’re from the great state of Georgia, and you love your peaches.

You have a vape shop, currently, and sell a few CBD products here and there.

You think it’s time to start selling your own brand of CBD because you have great reviews on your store, and people trust you.

So, maybe your first product is the best peach flavored CBD e-liquid ever.

After introducing this to your new customers for a while, you can introduce some tinctures, and offer the best peach flavored tincture around town.

If you think this way, you’ll be more successful because you’re targeting a specific demographic based on the culture of the community.

Then, your customer base will increase because the product is unique to your area.

Figure out a way to get your new products shown by your customers. Set up a rewards program on your POS system, or find a separate one.

Use this to collect customer information, such as phone numbers and email addresses, and share your new CBD products with them.

Set up popular social media accounts and invite all your friends to like and share it.

Offer them a coupon if they share it.

Get creative.